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Business and the Media: I

You will learn the important role that building relationships with reporters plays in getting stories about their businesses publicized, as well as the techniques they should use when dealing with the media. You will also learn how and when to address the media, which will include information about understanding reporters' deadlines and the varying focuses of certain trade publications and/or newspapers and broadcast media.

To get started:

  • Click on the Syllabus link below to find information about the course and the book
  • Click on Introductions link to meet your instructor and introduce yourself
  • Post any questions you have in Questions and Comments

 
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